True Artisan Philosophy
The frontier is a zone typically touched on by artisans. Difficult and dangerous, invisible to the naked eye, and practically inscrutable to market research, the frontier can at best be sensed by using qualities that are rarely accepted by present day industrial culture: intuition, sensitivity, and a desire to accept managed risk as an essential part of our work.
La Marzocco Why
To build relationships so that we enrich the lives of others.
Persevere the manufacture of the finest in class specialty coffee equipment, while encompassing people, heritage, technology and design.
Performance: Being aware of overall responsibilities. Favoring innovation & creativity. Exploring the horizons of technology and design.
Impact: creating great products. Cultivating a great and diverse place to work, where people are inspired to be the best they can be. Caring for our planet.
Longevity: transcending the presence of individuals who originally shaped the company. A self renewing institution whose greatness endures for generations of management.
Reputation: being recognized within our community as a point of excellence. Acting as global citizens.