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la marzocco new zealand

company profile

Founded in 1927 by Giuseppe and Bruno Bambi, La Marzocco had its beginnings in Florence, Italy, birthplace of the Italian Renaissance and home to such geniuses as Leonardo da Vinci, Michelangelo and Brunelleschi who created some of the most celebrated works of art in the world. It seems only fitting that La Marzocco would earn a world-renowned reputation for making beautiful, high quality, superbly crafted and uniquely designed espresso machines, with great attention to detail. We established our New Zealand office in back 2014. La Marzocco prides itself in a strong company culture, which — while remaining anchored to our heritage — encourages the pursuit of quality, excellence, and innovation through a trusting family atmosphere.



Great Place to Work Certified Badge NZ
we are a certified great place to work

We are proud to be an employee validated Great Place to Work  at our New Zealand branch as well as at many other branches globally. We believe in shifting the focus from trying to get more out of people to investing in them. Our company culture is a true extension of our vision and values.

Sustainable Business Network logo
invested in the sustainability

We are committed to sustainable innovation and are proud to be part of a New Zealand network that enables system change in the areas of climate, waste and nature. You’ll also find the La Marzocco New Zealand refurbished program listed in the  Sustainable Business Network’s  Circular Economy Directory.

Diversity Works - La Marzocco NZ Menu
committed to diversity, equity and inclusion

We love espresso and our craft, but we love people more. We support all people and believe in their basic rights to feel valued. We believe that coffee should be the catalyst for self-expression, open conversation and community building.

Safe Space Alliance Badge - La Marzocco
a registered safe space

Our La Marzocco New Zealand showroom, workshop and events are all safe spaces. A safe space is a space where the LGBTQI+ community can freely express themselves without fear. It is a space that does not tolerate violence, bullying, or hate speech towards the LGBTQI+ community. We are registered with the Safe Space Alliance, a global directory that helps people identify, navigate, and create safe spaces for LGBTQI+ communities worldwide.


NZ Specialty Coffee Association Member La Marzocco
member of the nz specialty coffee association

We are a proud member of the NZSCA, the national industry body for specialty coffee stakeholders in New Zealand. Coffee community is important to us and we are regular contributors and sponsors of association events such as The NZ Barista Championship and the NZ Latte Art Championship.

restaurant association of new zealand
member of the restaurant association of nz

We are proud to support the Restaurant Association of New Zealand who provide valuable resources and support for our wider hospitality community.

The Italian Chamber of Commerce in New Zealand
member of the italian chamber of commerce in nz

We seek innovation, while always staying true to our Italian legacy and drawing from a strong tradition of craftsmanship, which has been inspiring and guiding La Marzocco’s work for nearly a century now. We are proud to be members of the Italian Chamber of Commerce in New Zealand who help foster strong connections between Aotearoa and Italy.

Our Linea logo

How We Operate

La Marzocco New Zealand, a branch office of La Marzocco, distributes high quality coffee machines, espresso equipment, and genuine parts throughout Aotearoa. The sales team is based both in Tāmaki Makaurau / Auckland and Te Whanganui-a-Tara / Wellington. The Auckland Headquarters is the home of our showroom, technical workshop and the offices. Our growth has been tied to our strong partnerships with outstanding leaders in the coffee industry and our machines have supported the advancement of quality in coffee and service throughout New Zealand. Today, young entrepreneurs have come up through the industry working on our equipment and continue to turn to our machines as they design and build out their own new coffee businesses. La Marzocco New Zealand also engages events across the country to support, educate, connect with, and inspire the coffee community.

The facility

The showroom and technical workshop are located in Parnell, an Auckland suburb in the central city. The workshop is where we thoroughly bench test each and every machine that arrives from our factory in Florence. It’s also where we carry out our refurbishment work. We stock and ship all our La Marzocco genuine spare parts from here. You’re welcome to stop in and pick up your order during business hours, or we’ll ship to you.


La Marzocco Parnell Showroom


When it comes to coffee, no one has all the answers. We’re here to learn, and we hope you’ll join us. Please visit us in the La Marzocco Auckland Showroom as we explore coffee, equipment, and more.

The Parnell space is used for creativity, exploration, and education. Whether it’s for trainings, demos, workshops, or something completely outside the box, we invite you to get creative and join us. Our team have years of experience in the coffee industry and are on hand to provide you with expert advice.  You can book a demo with us to schedule a time to play on the latest La Marzocco and Modbar equipment or just drop in for a browse.