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Our Mission


Illustration of people thinking

Why

La Marzocco builds relationships
to enrich the lives of others.

Our mission

Persevere in the manufacturing of the finest in class specialty coffee equipment, while encompassing people, heritage, technology, design and a spirit of sustainability in business.

Illustration of mixed wires

Our values

Illustration of people sitting on coffee plant

Integrity

Do the right things for the right reasons.

Impact

Make a difference.
Become a positive influence on your team, in our company and with our customers.

Illustration of surfing
Illustration of an open book

Curiosity

Ask genuinely curious questions that reveal different perspectives and that challenge the status quo.
Search for the why, how and what in everything we do.

Courage

Have the courage to defend our culture.
Embrace change, speak up, challenge yourself and your peers.

Illustration of rowing
Illustration of handing a flower

Celebration

Celebrate others with the same energy we use when celebrating ourselves.

Illustration of two people carrying a large coffee bean'

Manifesto

The frontier is a zone typically touched on by artisans. Difficult and dangerous, invisible to the naked eye, and practically inscrutable to market research, the frontier can at best be sensed by using qualities that are rarely accepted by present day industrial culture: intuition, sensitivity, and a desire to accept managed risk as an essential part of our work.